Rural Connectivity: Empowering Communities and Bridging the Digital Divide!

Ethio telecom has successfully completed the first year of its Next Horizon: Digital & Beyond 2028 Strategy, marking significant progress in bridging Ethiopia’s digital divide. At the heart of this strategy is our commitment to inclusive, sustainable and transformative rural connectivity, ensuring that geography, distance and limited access to electricity do not prevent communities from participating in the digital economy.

During the fiscal year, we deployed 195 new rural mobile sites, reaching communities located, on average, 14.3 kilometres from the nearest town and 10.6 kilometres from the nearest existing mobile site. This demonstrates our deliberate focus on connecting Ethiopia’s most remote and underserved areas.

This expansion extended connectivity and digital access to 117 woredas and 492 kebeles and villages, enabling more than 1.53 million people to benefit from reliable communications, digital platforms and inclusive financial services.

To address power limitations in remote areas, we deployed 22 additional Rural Solution sites, specifically designed to serve communities with limited or no access to the national electricity grid. We also significantly expanded our green energy infrastructure, increasing installed solar power capacity from 27 MW to 39.72 MW, an additional 12.72 MW in just one year. This investment strengthens network resilience, reduces dependence on conventional energy sources and advances our environmental sustainability commitments.

Connectivity must also translate into meaningful access to essential services. Through our Rural Agent Project, we onboarded 812 new agents across 17 regions, achieving a 58% active-agent rate and bringing telebirr and other essential digital financial services closer to previously underserved communities. Going forward, we will focus on further improving agent activation, productivity and service availability.

We also advanced the fiberization of rural wireless sites, strengthening network capacity, reliability and service quality while preparing rural communities for growing digital demand.

Under the Next Horizon: Digital & Beyond 2028 Strategy, we remain committed to building resilient, green and scalable digital infrastructure, connecting the unconnected, empowering rural communities and ensuring that every citizen, everywhere, can participate in and benefit from Ethiopia’s digital future.
#ethiotelecom #telebirr #nexthorizon #digitalinclusion #ruralconnectivity #digitalethiopia #gsma #itu #eca

Rural Connectivity: Empowering Communities and Bridging the Digital Divide!

Ethio telecom has successfully completed the first year of its Next Horizon: Digital & Beyond 2028 Strategy, marking significant progress in bridging Ethiopia’s digital divide. At the heart of this strategy is our commitment to inclusive, sustainable and transformative rural connectivity, ensuring that geography, distance and limited access to electricity do not prevent communities from participating in the digital economy.

During the fiscal year, we deployed 195 new rural mobile sites, reaching communities located, on average, 14.3 kilometres from the nearest town and 10.6 kilometres from the nearest existing mobile site. This demonstrates our deliberate focus on connecting Ethiopia’s most remote and underserved areas.

This expansion extended connectivity and digital access to 117 woredas and 492 kebeles and villages, enabling more than 1.53 million people to benefit from reliable communications, digital platforms and inclusive financial services.

To address power limitations in remote areas, we deployed 22 additional Rural Solution sites, specifically designed to serve communities with limited or no access to the national electricity grid. We also significantly expanded our green energy infrastructure, increasing installed solar power capacity from 27 MW to 39.72 MW, an additional 12.72 MW in just one year. This investment strengthens network resilience, reduces dependence on conventional energy sources and advances our environmental sustainability commitments.

Connectivity must also translate into meaningful access to essential services. Through our Rural Agent Project, we onboarded 812 new agents across 17 regions, achieving a 58% active-agent rate and bringing telebirr and other essential digital financial services closer to previously underserved communities. Going forward, we will focus on further improving agent activation, productivity and service availability.

We also advanced the fiberization of rural wireless sites, strengthening network capacity, reliability and service quality while preparing rural communities for growing digital demand.

Under the Next Horizon: Digital & Beyond 2028 Strategy, we remain committed to building resilient, green and scalable digital infrastructure, connecting the unconnected, empowering rural communities and ensuring that every citizen, everywhere, can participate in and benefit from Ethiopia’s digital future.
#ethiotelecom #telebirr #nexthorizon #digitalinclusion #ruralconnectivity #digitalethiopia #gsma #itu #eca

Ethio telecom and Huawei Strengthen Strategic Partnership to Accelerate Enterprise and SME Growth Through Digital Innovation

Ethio telecom Chief Executive Officer, Frehiwot Tamru, and Huawei Northern Africa President, Mr. Li Shen, together with their executive leadership teams, held high-level strategic discussions to further strengthen their long-standing strategic partnership and accelerate the growth of Ethiopia's Enterprise and Small & Medium Enterprise (SME) markets through innovative digital solutions.

The discussions were aligned with Ethio telecom's Next Horizon: Digital & Beyond 2028 strategy and focused on expanding the partnership beyond traditional telecommunications infrastructure toward a broader business, innovation, and digital ecosystem collaboration. Both companies reaffirmed their shared commitment to jointly driving Ethiopia's digital transformation by creating sustainable value for businesses, communities, and the wider digital economy.

A key focus of the meeting was the joint development of integrated, industry-specific digital solutions that combine advanced connectivity, cloud computing, artificial intelligence (AI), cybersecurity, Internet of Things (IoT), data center services, and digital platforms to accelerate the digital transformation of enterprises across key sectors of the economy.

The leadership teams also discussed strengthening the digital ecosystem for Enterprise and SME customers by integrating innovative business solutions with the telebirr platform, enabling digital payments, financial services, business management tools, e-commerce, and other value-added services that empower businesses to improve productivity, expand their markets, and enhance competitiveness.

Recognizing the importance of local innovation and faster service delivery, the discussions emphasized strengthening local software development, solution customization, system integration, and technical support through enhanced local engineering capabilities, solution architects, and research and development collaboration. Both companies agreed that closer collaboration between their technical teams will accelerate innovation, improve responsiveness to customer requirements, and enable the rapid development of solutions tailored to Ethiopia's evolving market needs.

The meeting further explored opportunities to strengthen collaboration in expanding smartphone affordability and digital device accessibility through innovative financing models and broader market initiatives. Both companies recognized that increasing access to affordable smart devices is fundamental to accelerating digital inclusion and enabling greater participation in Ethiopia's growing digital economy.

Beyond technology and business growth, both companies emphasized the importance of expanding collaboration in Environmental, Social, and Governance (ESG) initiatives and corporate social responsibility. The discussions highlighted opportunities to work together in promoting digital inclusion, digital literacy, rural connectivity, digital education, community empowerment, and sustainable digital infrastructure, reaffirming their shared commitment to delivering meaningful social and economic impact.

The leadership also agreed to strengthen collaboration in marketing communications, customer education, and digital awareness initiatives to accelerate the adoption of innovative digital services. Joint efforts will focus on developing creative campaigns, educational content, promotional materials, and customer engagement initiatives that enhance awareness and maximize the value of Ethio telecom's expanding portfolio of digital products and services, including telebirr and enterprise digital solutions.

Huawei reaffirmed its unwavering commitment to supporting Ethio telecom's transformation into a leading technology-driven digital services company (TechCo). The company expressed its readiness to deepen collaboration in enterprise innovation, SME empowerment, digital ecosystem development, solution co-creation, and regional growth opportunities, supporting Ethio telecom's ambition to expand digital innovation beyond Ethiopia into regional and African markets.

The meeting concluded with a shared commitment to translate these strategic priorities into concrete initiatives that will accelerate Ethiopia's digital transformation, unlock new opportunities for enterprises and SMEs, strengthen digital inclusion, and create scalable digital solutions capable of serving markets across Africa.
#ethiotelecom #huawei #nexthorizon #digitalbeyond2028 #digitaltransformation #enterprisesolutions #sme #telebirr #digitalinclusion #techco #innovation #africa #cloud #ai #cybersecurity

ኢትዮጵያ ለኢንዱስትሪ የሚያስፈልጉ ግብዓቶችን በሀገር ውስጥ በመተካት የውጭ ምንዛሬን ከመታደግ ባለፈ የዜጎችን የምርት አቅም በማሳደግ ላይ ትገኛለች።

የቢራ ገብስ ብቅልን፣ ወታደራዊ ዩኒፎርሞችንና ስንዴን ሙሉ በሙሉ በሀገር ውስጥ በማምረት በየዓመቱ ይወጣ የነበረውን በቢሊዮን የሚቆጠር ዶላር ማስቀረት መቻሉን የሚያሳየውን ዝርዝር መረጃ በኢንፎግራፊክሱ ይመልከቱ።
#ethiopia #industry #madeinethiopia #importsubstitution #productivity #ebc

TECNO CAMON 50 Series: Redefining Professional Imaging Through the Power of Practical AI

At Mobile World Congress 2026, TECNO unveiled the CAMON 50 Series—comprising the CAMON 50 Ultra 5G, CAMON 50 Pro, and CAMON 50—marking a significant leap in AI-powered mobile imaging. The flagship CAMON 50 Ultra 5G features a 50MP Sony LYTIA 700C Ultra Night Camera and a 50MP 3X telephoto lens (on Ultra and Pro models), enhanced by the AI RAW 2.0 imaging engine for exceptional clarity, precision, and low-light performance. Innovations such as Super-Zoom FlashSnap, AI 60X SuperZoom, and the industry-first AI Auto Zoom elevate action capture and portrait photography, while validation from DXOMARK highlights its accurate and inclusive skin tone rendering under $600.
Beyond imaging, the CAMON 50 Series integrates advanced AI to enhance creativity, productivity, security, and durability. Features like the AI Art Gallery, AI Image-to-Video Generator, AI LightMaster 2.0, and the upgraded Ella assistant streamline artistic expression and daily tasks, while TGuard security introduces industry-first off-grid search technology. Powered by the MediaTek Dimensity 7400 Ultimate processor, the series offers a 1.5K 144Hz AMOLED display, IP68/IP69/IP69K protection, up to 6500mAh battery capacity with 45W Super Charge, and FreeLink Bluetooth Long Range communication—delivering a secure, resilient, and intelligently connected user experience.

AI የሰው ልጅን ከሥራ አያፈናቅልም፤ ይልቁንም አቅምን ያሳድጋል!
#​ብዙዎቻችን "አርቲፊሻል ኢንተለጀንስ (AI) ሥራዬን ይነጥቀኝ ይሆን?" የሚል ስጋት ነበረብን። ሆኖም የጆንስ ሆፕኪንስ ዩኒቨርሲቲ ያወጣው አዲስ ጥናት ይህንን ስጋት የሚቀይር አስገራሚ ውጤት ይፋ አድርጓል።

​ AIን መጠቀም የሚያስገኘው ትርፍ በቁጥር፦
ጥናቱ AIን በሥራቸው ላይ የጨመሩ ሠራተኞች ካልተጠቀሙት በተሻለ የሚከተሉትን ለውጦች እንዳሳዩ አረጋግጧል፦
​የፈጠራ ችሎታ (Creativity)፦ በ 40% ጨምሯል!
​የሥራ ፍጥነት (Efficiency)፦ በ 25% አድጓል!
​የሥራ ጥራት (Quality)፦ በ 18% መሻሻል አሳይቷል!

AI አድካሚና ተደጋጋሚ ሥራዎችን በፍጥነት ቢሰራም፣ የሚከተሉት የሰው ልጅ ተፈጥሯዊ ክህሎቶች ግን በማሽኖች ሊተኩ እንደማይችሉ ጥናቱ ይገልጻል፦
​ሂሳዊ አስተሳሰብ (Critical Thinking)
​ሥነ-ምግባራዊ ውሳኔ አሰጣጥ (Ethics)
​ጥልቅ ስሜታዊ ግንኙነት (Emotional Intelligence)

እንደ ዓለም ኢኮኖሚክ ፎረም (WEF) ትንበያ፣ በቴክኖሎጂው ምክንያት አንዳንድ ነባር ሥራዎች ቢቀየሩም፣ 97 ሚሊዮን የሚደርሱ አዳዲስና ዘመናዊ የሥራ ዕድሎች ይፈጠራሉ። ቁልፉ ያለው ራስን ከቴክኖሎጂው ጋር በማላመድና አዳዲስ ዲጂታል ክህሎቶችን በማዳበር ላይ ነው።

AIን በዕለት ተዕለት ሥራዎ ወይም ትምህርትዎ ላይ መጠቀም ጀምረዋል? የሥራ ጫናዎን ቀንሶልዎታል ወይስ ይበልጥ አሳስቦዎታል? ራስዎን ለነገው የሥራ ገበያ እንዴት እያዘጋጁ ነው?

​#artificialintelligence #ai #futureofwork #technology #productivity #digitaltransformation #innovation #getutemesgen #getu #ጌጡ #ጌጡተመስገን

ከጭስ ወደ ኤሌክትሪክ፡ የአዲስ አበባ ጎዳናዎች አዲስ ምዕራፍ እና የደህንነት ፈተናዎች"

​​በትልቅ ከተማ ውስጥ የሚታይ የትራንስፖርት እንቅስቃሴ የዚያች ሀገር የኢኮኖሚ የልብ ትርታ ማሳያ ነው። ሰሞኑን ከአዲስ አበባ ከተማ አሽከርካሪና ተሸከርካሪ ፈቃድና ቁጥጥር ባለሥልጣን የወጣው መረጃ—17 ሺሕ አዳዲስ ተሽከርካሪዎች መመዝገባቸው እና 270 ሺሕ የሚሆኑት የቴክኒክ ምርመራ ማድረጋቸው—ከተማዋ በሽግግር ላይ መሆኗን ያሳያል።

ሆኖም ይህ ሽግግር ከቁጥር ባለፈ፣ የታሪክን ትምህርት፣ የዓለምን ተሞክሮ እና ጥብቅ የኢኮኖሚ ሳይንስን ይፈልጋል።

​1. ታሪካዊ ዳራ፡ ከተሽከርካሪ ምዝገባ እስከ ደህንነት ቁጥጥር

​የተሽከርካሪዎች ምዝገባ እና የቴክኒክ ምርመራ ታሪክ የሰው ልጅ ከመኪና ጋር ካለው ትውውቅ ጋር አብሮ ያደገ ነው።

​የመጀመሪያው ምዝገባ፦ እ.ኤ.አ በ1901 ፈረንሳይ እና በ1903 እንግሊዝ የተሽከርካሪ ታርጋ እና ምዝገባን በይፋ ጀመሩ። በወቅቱ ዓላማው "መኪና ያላቸውን ሀብታሞች መለየት" እንጂ ደህንነት አልነበረም።
​የደህንነት ምርመራ (MOT) መፈጠር፦ እ.ኤ.አ በ1960ዎቹ መኪኖች እየበዙ ሲመጡ አደጋዎች በከፍተኛ ሁኔታ ጨመሩ። እንግሊዝ የመጀመሪያውን የቴክኒክ ምርመራ ስርአት (MOT test) ስታስተዋውቅ፣ መኪኖች መንገድ ላይ ከመውጣታቸው በፊት ብሬካቸው፣ መብራታቸውና ጎማቸው እንዲመረመር ተገደደ።
​በኢትዮጵያ፦ በአፄ ምኒልክ ዘመን የመጀመሪያው መኪና ወደ ኢትዮጵያ ከገባ ጀምሮ፣ የትራንስፖርት ስርአቱ ለብዙ አስርት አመታት በጥቂት የግል መኪኖች ላይ ብቻ የተገደበ ነበር። የደርግ ዘመንን አልፎ በኢህአዴግ ዘመን አጋማሽ ላይ የታየው የተሽከርካሪዎች ቁጥር መጨመር፣ መንግስት የቦሎ እና የቴክኒክ ምርመራን እንደ ዋና የመቆጣጠሪያ መሳሪያ እንዲጠቀም አስገድዶታል።

​ዛሬ አዲስ አበባ የምትመዘግባቸው 17 ሺሕ መኪኖች፣ ይህን ታሪካዊ ሂደት ተከትለው የመጡ ቢሆንም፣ አሁን ላይ ልዩ የሚያደርጋቸው ግን የ"ኤሌክትሪክ" መሆናቸው ነው። ይህ ደግሞ በታሪክ ታይቶ የማይታወቅ አዲስ የቴክኒክ ምርመራ ምዕራፍ ይከፍታል።

​2. ዓለም አቀፍ ተሞክሮ፡ የተሳካላቸው ሀገራት ሚስጥር

​አዲስ አበባ 270 ሺሕ መኪኖችን መርምሬያለሁ ስትል፣ የምርመራው ጥራት (Quality) እና ግልጽነት (Transparency) በዓለም አቀፍ መነፅር መፈተሽ አለበት።

​የጀርመን "TÜV" ሞዴል፦ በጀርመን የቴክኒክ ምርመራ የሚካሄደው በመንግስት ሳይሆን በገለልተኛ ባለሙያ ድርጅቶች ነው። አንድ መኪና ምርመራውን ካላለፈ በምንም ተአምር መንገድ ላይ ሊቆም አይችልም። እዚያ ቦሎ ማለት "የመንግስት ግብር" ሳይሆን "የህይወት ዋስትና" ነው። አዲስ አበባም የምርመራ ማዕከላትን ወደ ግል ዘርፍ በማዞር (Privatization) ውጤታማነቱን ማሳደግ ትችላለች።

​የሲንጋፖር የ"COE" ስርአት፦ ሲንጋፖር መኪና መመዝገብን እጅግ ውድ የምታደርገው በከተማዋ ያለውን መጨናነቅ ለመቀነስ ነው። አዲስ አበባ 17 ሺሕ መኪና ስታክል፣ መንገዶቿ ይሄን መሸከም ይችላሉ ወይ? የሚለው ጥያቄ መመለስ አለበት። መኪና መመዝገብ ብቻ ሳይሆን፣ ለአደጋ የሚያጋልጡ እጅግ አሮጌ መኪኖችን ከጥቅም ውጭ የማድረግ (Scrappage Policy) ተሞክሮ ከደቡብ ኮሪያ ሊቀሰም ይገባል።

​የቻይና የኤሌክትሪክ ተሽከርካሪ አብዮት፦

ቻይና የኤሌክትሪክ መኪኖችን ስትመዘግብ፣ ከታርጋው ጎን ለጎን የኃይል መሙያ ጣቢያዎችን (Charging Piles) በየቤቱ እና በየመንገዱ ትገነባለች። አዲስ አበባ የኤሌክትሪክ መኪኖችን መመዝገቧ ትልቅ እርምጃ ቢሆንም፣ መሰረተ ልማቱ ካልተሟላ ግን እነዚህ መኪኖች በቅርቡ "የመጋዘን ጌጥ" ሆነው ሊቀሩ ይችላሉ።

​የኢኮኖሚ መነፅር፡ ትርፍና ኪሳራ

​ከትራንስፖርት በስተጀርባ ያለው ኢኮኖሚ እጅግ ግዙፍ ነው። አዲስ አበባ የምታደርገው ምዝገባና ምርመራ በሀገር ኢኮኖሚ ላይ ሶስት ዋና ዋና ተጽዕኖዎች አሉት፦

​ሀ. የውጭ ምንዛሬ እና የነዳጅ ቁጠባ፦
ኢትዮጵያ ለነዳጅ ግዢ በየዓመቱ የምታወጣው ቢሊዮኖች ዶላር የሀገሪቱን የንግድ ሚዛን (Balance of Payments) ያዛባል። 17 ሺሕ አዳዲስ የኤሌክትሪክ መኪኖች መመዝገባቸው፣ በቀጥታም ሆነ በተዘዋዋሪ በነዳጅ ላይ የሚባክነውን የውጭ ምንዛሬ ይቀንሳል። ይህ ለኢኮኖሚው "ኦክስጅን" ነው።

​ለ. የምርታማነት ሰዓት (Productivity Time)፦

270 ሺሕ መኪኖች በቴክኒክ ብልሽት መንገድ ላይ ቢቆሙ፣ በሚሊዮን የሚቆጠሩ ሰራተኞች ከስራቸው ይዘገያሉ። ይህ በሀገራዊ ምርት (GDP) ላይ ቀጥተኛ ጉዳት አለው። ስለዚህ የቦሎ ምርመራው ጥራት ሲጨምር፣ የመንገድ ላይ ብልሽት ይቀንሳል፤ ይህም የዜጎችን የሥራ ሰዓት በአግባቡ ለመጠቀም ያስችላል።

​ሐ. የአደጋ ኢኮኖሚያዊ ዋጋ፦

አንድ የትራፊክ አደጋ ሲከሰት የሚከተሉት ኢኮኖሚያዊ ኪሳራዎች ይመጣሉ፦
​የሰው ኃይል ማጣት (ሞት ወይም አካል ጉዳት)።
​የህክምና ወጪ (በመንግስትና በግለሰብ ላይ የሚጫን)።
​የተሽከርካሪና የመንገድ ንብረት ውድመት። ጥናቶች እንደሚያሳዩት በኢትዮጵያ የቴክኒክ ጉድለት ለትራፊክ አደጋ ዋነኛ ምክንያት ነው። ስለዚህ ቦሎን ማጥበቅ ማለት እነዚህን ኪሳራዎች መቀነስ ማለት ነው።

​ ፈተናዎች እና የወደፊት ተስፋዎች

​አዲስ አበባ መኪና በመመዝገብ እና ቦሎ በመስጠት ረገድ ያሳየችው አሃዝ ቢበረታታም፣ የሚከተሉት ተግዳሮቶች መፍትሄ ይሻሉ፦
​የሙስና ስጋት፦ በብዙ ታዳጊ ሀገራት የቴክኒክ ምርመራ "መኪናው ሳይታይ ቦሎ የሚታደልበት" ስርአት ሆኖ ይታያል። ይህን ለማስቀረት ዲጂታል የምርመራ ውጤቶችን በቀጥታ ወደ ማእከላዊ ዳታቤዝ የሚልኩ ማሽኖችን መጠቀም ግድ ይላል።

​የኤሌክትሪክ መኪና ጥገና፦ 17 ሺሕ አዳዲስ መኪኖች ቢመዘገቡም፣ እነዚህን መኪኖች የሚጠግን በቂ የሰው ኃይል እና የመለዋወጫ እቃ (Spare parts) በሀገር ውስጥ አለ ወይ? የሚለው የገበያ ጥያቄ አልተመለሰም።

​የመረጃ ቅንጅት፦ የአሽከርካሪና ተሸከርካሪ ባለሥልጣን መረጃ ከፖሊስ እና ከኢንሹራንስ ኩባንያዎች ጋር መቆራኘት አለበት። አንድ መኪና ቦሎ ከሌለው፣ ኢንሹራንስ ሊኖረው አይገባም፤ ፖሊስም በካሜራ መለየት አለበት።

​ማጠቃለያ

​የአዲስ አበባ የትራንስፖርት ዘርፍ እንቅስቃሴ ከቁጥር አሀዞች በላይ የሆነ የሀገር ግንባታ አካል ነው። 17 ሺሕ መኪኖችን መመዝገብ የመንገዶቻችንን ጫና ይጨምራል፤ 270 ሺሕ መኪኖችን መመርመር ደግሞ የህዝባችንን ደህንነት ይወስናል።

​ኢትዮጵያ የኤሌክትሪክ መኪናን በመቀበል ከአለም አቀፉ አዝማሚያ ጋር እኩል ለመራመድ መሞከሯ የሚደነቅ ነው። ሆኖም ይህ ጉዞ ስኬታማ የሚሆነው፣ እንደ ጀርመን ያለ ጥብቅ ቁጥጥር፣ እንደ ኖርዌይ ያለ መሰረተ ልማት እና እንደ ቻይና ያለ የቴክኖሎጂ ፍላጎት ሲታከልበት ብቻ ነው። መንግስት "ቦሎ ሰጠሁ" ከሚል ሪፖርት ባለፈ፣ "አደጋን ቀነስኩ" እና "የትራፊክ ፍሰትን አቀለጥኩ" ወደሚል የተግባር መለኪያ መሸጋገር ይኖርበታል።

TECNO Brings Immersive Fan Experience to AFCON 2025 with Pop-Up Stores and Interactive Zones Across Moroccon
TECNO expanded its AFCON 2025 presence beyond the stadium by launching AI-powered pop-up stores and fan zones in Rabat and Casablanca, creating immersive public spaces that blended technology, football, and culture. As part of the “Power Your Moment” campaign, the brand activated four experiential venues two pop-up stores and two fan zones—allowing fans to explore how TECNO AI enhances photography, gaming, productivity, and entertainment. Opened alongside the tournament kickoff, these spaces shifted TECNO’s engagement from a ceremonial moment to sustained, hands-on interaction throughout the competition, supported by live performances, cultural showcases, and interactive programming.
Designed as consumer-first experiences rather than traditional retail outlets, the TECNO AI pop-up stores offered hands-on product testing, AI demonstrations, customization stations, and creative installations celebrating AFCON teams and fan culture. Complementing these, TECNO’s open-access fan zones provided community-focused engagement through football challenges, photo experiences, giveaways, and social sharing activities. By maintaining simultaneous activations in both cities across match days, TECNO established a continuous physical and cultural presence during AFCON 2025—positioning its AI ecosystem as intuitive, accessible, and deeply connected to the everyday passion of African football fans.

TECNO Brings Immersive Fan Experience to AFCON 2025 with Pop-Up Stores and Interactive Zones Across Moroccon

TECNO expanded its AFCON 2025 presence beyond the stadium by launching AI-powered pop-up stores and fan zones in Rabat and Casablanca, creating immersive public spaces that blended technology, football, and culture. As part of the “Power Your Moment” campaign, the brand activated four experiential venues two pop-up stores and two fan zones—allowing fans to explore how TECNO AI enhances photography, gaming, productivity, and entertainment. Opened alongside the tournament kickoff, these spaces shifted TECNO’s engagement from a ceremonial moment to sustained, hands-on interaction throughout the competition, supported by live performances, cultural showcases, and interactive programming.

Designed as consumer-first experiences rather than traditional retail outlets, the TECNO AI pop-up stores offered hands-on product testing, AI demonstrations, customization stations, and creative installations celebrating AFCON teams and fan culture.

Complementing these, TECNO’s open-access fan zones provided community-focused engagement through football challenges, photo experiences, giveaways, and social sharing activities. By maintaining simultaneous activations in both cities across match days, TECNO established a continuous physical and cultural presence during AFCON 2025—positioning its AI ecosystem as intuitive, accessible, and deeply connected to the everyday passion of African football fans.