TECNO Brings Immersive Fan Experience to AFCON 2025 with Pop-Up Stores and Interactive Zones Across Moroccon
TECNO expanded its AFCON 2025 presence beyond the stadium by launching AI-powered pop-up stores and fan zones in Rabat and Casablanca, creating immersive public spaces that blended technology, football, and culture. As part of the “Power Your Moment” campaign, the brand activated four experiential venues two pop-up stores and two fan zones—allowing fans to explore how TECNO AI enhances photography, gaming, productivity, and entertainment. Opened alongside the tournament kickoff, these spaces shifted TECNO’s engagement from a ceremonial moment to sustained, hands-on interaction throughout the competition, supported by live performances, cultural showcases, and interactive programming.
Designed as consumer-first experiences rather than traditional retail outlets, the TECNO AI pop-up stores offered hands-on product testing, AI demonstrations, customization stations, and creative installations celebrating AFCON teams and fan culture. Complementing these, TECNO’s open-access fan zones provided community-focused engagement through football challenges, photo experiences, giveaways, and social sharing activities. By maintaining simultaneous activations in both cities across match days, TECNO established a continuous physical and cultural presence during AFCON 2025—positioning its AI ecosystem as intuitive, accessible, and deeply connected to the everyday passion of African football fans.
TECNO expanded its AFCON 2025 presence beyond the stadium by launching AI-powered pop-up stores and fan zones in Rabat and Casablanca, creating immersive public spaces that blended technology, football, and culture. As part of the “Power Your Moment” campaign, the brand activated four experiential venues two pop-up stores and two fan zones—allowing fans to explore how TECNO AI enhances photography, gaming, productivity, and entertainment. Opened alongside the tournament kickoff, these spaces shifted TECNO’s engagement from a ceremonial moment to sustained, hands-on interaction throughout the competition, supported by live performances, cultural showcases, and interactive programming.
Designed as consumer-first experiences rather than traditional retail outlets, the TECNO AI pop-up stores offered hands-on product testing, AI demonstrations, customization stations, and creative installations celebrating AFCON teams and fan culture. Complementing these, TECNO’s open-access fan zones provided community-focused engagement through football challenges, photo experiences, giveaways, and social sharing activities. By maintaining simultaneous activations in both cities across match days, TECNO established a continuous physical and cultural presence during AFCON 2025—positioning its AI ecosystem as intuitive, accessible, and deeply connected to the everyday passion of African football fans.
5 months ago
